The right hashtag mix for Instagram
Instagram allows up to 30 hashtags per post, but more is not always better. The best results come from a focused mix: a few tags made from your own keywords, several niche hashtags that your audience follows, a local tag if you serve a city, and only one or two very broad tags.
How to use it
- Describe your post, for example wedding photography Manchester.
- Choose how many hashtags you want. 10–15 is a good start.
- Generate, click any tag to remove it, and copy your set into your caption.
Instagram hashtag tips
- Match hashtags to what is really in the photo or Reel.
- Change your set between posts instead of pasting the same block every time.
- Check a hashtag before using it for the first time. If recent posts look spammy, skip it.
- Add a few hashtags to your Reels too. They are shown in the Reels tab and in search.
Pair your hashtags with a strong first line from the Instagram caption generator, and crop your photo to 4:5 with the image cropper to take up more of the feed.
Frequently asked questions
How many hashtags should I use on Instagram?
Up to 30 are allowed, but 5–15 relevant hashtags usually perform best.
Where should I put hashtags?
At the end of your caption or in the first comment. Both work.
Do hashtags work on Reels?
Yes. Hashtags help Reels appear in topic searches and hashtag pages.